Housing Consumer Awareness Communication Campaign 2007

 

The 2million houses advertising campaign commenced in April 2007 and consists of a TV advertisement, Billboards and Radio.

To date we have flighted the TV advertisement on national Television since April while the supporting Billboards commenced national flighting in August 2007.

Under pinning the campaign is a need to create public awareness of housing delivery since 1994. Thus, the 10-part A re ageng Mzansi Radio series is another element of this campaign and creates consumer awareness of housing processes, issues and, challenges. The Radio series has been broadcast on 11 SABC Radio stations during March – August 2007, and is due to resume on Community Radio stations nationally from the beginning of October 2007.